That kind of lift is definitely a drop bracket lift. What it does is bring the entire front axle down away from the frame so that the suspension geometry doesn't really change but you sit higher.
Pro: Drop bracket lifts are cheap. And effective at giving you taller ride height and better tire clearance.
Con: Either no improvement or possible loss of actual ground clearance. Since the entire axle has simply been pushed away from the frame the cross member is no higher from the ground. Also, since a majority of the kits out there still utilize the stock control arms, there's usually zero improvement in travel of the front.
All that being said,
A proper Titan swap can get you almost 5" of lift, increased ground clearance, upgraded components to better stand up to the larger tires, and improved travel. It costs a lot more, but....