So after playing with it.. you should be able to swipe the picture over back and forth and up and down... I just went through it all.
The way the iframe embedding on the site is configured, which generally works well. When the google doc is created, its really meant to be for as a full page scrolling ad as a desktop site that's generally emailed to the [our] site subscriptions. And although landscape mode is better, its not by much.
The ads aren't and have never really been created in both desktop and a phone mode and the iFrame configuration probably tries to do its best to make it work I'm sure.
With a couple extra eyes out there with different phones, I might be able to have the team work on a phone version somehow and or I can post the link in the posts for those of you who rely on mobile 90% of the time. With everything I do, I use my phone for a ton of things but when it comes to viewing things outside of text, I'm in a laptop with a 26" second vertical mounted widescreen for scrolling on sites and forums.
I believe the way the embedding feature works through the site, rather than deal with a magnifier task, it opts for a scrolling feature instead to keep readability more even. At least that what it seems. But yes, landscape mode was a small bandaid, not a full solution at this time.
The reason the Element devices were not included directly into the Black Friday ad is because they're a separate program altogether in order to get the discount levels we wanted to be able to be competitive and achieve some longer term benefits to be able to be competitive in markets we can't normally compete with. Sacrificing profit for an ability to be able to compete in market places was an acceptable loss and interest to the owner for market share, customer confidence, and future establishing of customer relationships.
We're small despite steps being taken to grow, its more demanding than the usual 70+ hr work week even I used to doing and with still developing and fine tuning business operations and practices. It's a more complicated aspect of business leveraging between suppliers and manufactures on a level most people don't see or understand for that matter. We also differ in ways a lot of other business don't which is harder on us. Owner raises all of his own capital. NO banks own any of our inventory, our vehicles, or our futures so there is no business loans. We survive self made here, even buying one of our small suppliers out, we paid cash for that company, all its assets, and rights to the business. There are many other plus's I am not authorized to disclose but fall more under being a part of the company itself.
The goal that comes from the top down, we basically want to be an REI, inside of a 4Wheel parts, inside of a Dicks Sporting goods sized location and multiple stores in any & every state but California. Sorry but if you live in Cali you're likely an online customer like so many already we've grown with and/or you're visiting Vegas or Arizona. As far as letting the state of California dictate to our business model.. firm nope. not gonna deal with the politics of it at all.